Latest published cases

List of Latest Published Cases

  1. Friends, and Friends of Friends, or How to Develop and Use Networks

    Authors: Ganesh, S R;

    Reference No: OB0080TEC Pages: 3 Published on: 1, January, 1979

    Abstract: Attempts to distil in a few pages the ideas contained in the pioneering work "Friends of Friends" by Jeremy Boissevain as might be relevant to a change agent. It argues that social systems are networks of choice?making people competing for scarce and valued resources. In order to change social ... More

  2. Project for Coffee and Rubber Plantations in Kalyan State: India

    Authors: Gupta, Tirath;

    Reference No: CMA0489 Pages: 12 Published on: 1, January, 1979

    Abstract: The case is based on an on-going project for raising coffee and rubber plantations over 8,000 hectares in one of the states in North-Eastern India. Besides others, the major objective of the project is to wean the shifting cultivators away from their age old profession which is considered to be socially ... More

  3. A Sheet Metal Cutting Problem

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0148TEC Pages: 3 Published on: 1, January, 1979

    Abstract: Describes a sheet metal cutting problem encountered by a commercial vehicle manufacturer. ... More

  4. Copy Writing

    Authors: Mohan, Manendra;

    Reference No: MAR0228TEC Pages: 10 Published on: 1, January, 1979

    Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More

  5. Shree Garuda Manufacturing Company (B)

    Authors: Ramamurthy, B; Govindarajan, V;

    Reference No: F&A0330(B) Pages: 6 Published on: 1, January, 1979

    Abstract: Introduces, in a very general fashion, specific price-level accounting. The case series can be used to give an introduction to inflation accounting and how conventional financial statements can mask the true state of affairs. ... More

  6. Market Development Strategy for Linear Alkyl Benzene

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0244 Pages: 8 Published on: 1, January, 1979

    Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More

  7. Panchvati Handloom Development Corporation Limited **

    Authors: Balakrishnan, K; Rao, T V;

    Reference No: OB0039 Pages: 10 Published on: 1, January, 1979

    Abstract: This case describes the organizational structure and processes in a state handloom corporation as in existence at the end of two years of operations. The evolutionary process in crystallizing the structure and the apparently flexible style of the managing director are highlighted. Students are expected to evaluate the existing systems ... More

  8. Catapulting into Catastrophes: The Powerful and the Powerless

    Authors: Ganesh, S R;

    Reference No: OB0071TEC Pages: 2 Published on: 1, January, 1979

    Abstract: This note explores the pressures for polarization of social systems into two groups??the powerful and the powerless. It argues that reduction of this power distance is necessary for preventing social systems from catapulting into catastrophes. It points out how change agents can contribute to preventing such catastrophes through bringing ... More

  9. Encroachment on Forest Land

    Authors: Maslekar, A R;

    Reference No: CMA0504 Pages: 9 Published on: 1, January, 1979

    Abstract: Considerable forest lands have been deforested in the last couple of decades for various reasons. One of the most important causes of depletion has been unauthorized cultivation by local people. Periodically, considering the urgency of distribution of land to landless people, the government has been regularizing such encroachments. But, at ... More

  10. Indian Industrial Projects with Foreign Collaboration

    Authors: Rao, Sreenivas S;

    Reference No: BP0164TEC Pages: 7 Published on: 1, January, 1979

    Abstract: This is an accompanying note for the Case Chains and Tools Manufacturing Company Private Limited (A) (BP0141) and describes the relevant conditions to be fulfilled and the procedures to be followed on: 1) industrial license, 2) technical collaboration and foreign equity, and 3) import of capital goods. ... More

  11. Creative Execution in Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0218TEC Pages: 5 Published on: 1, January, 1979

    Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More

  12. Elements of Scheduling

    Authors: Murthy, B S R; Korgaonker, M G;

    Reference No: PROD0150TEC Pages: 12 Published on: 1, January, 1979

    Abstract: The note deals with various aspects of scheduling problems in a job, such as technology, criteria for scheduling, scheduling single machine systems, and simulation results obtained using heuristic rules. ... More

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