Abstract
This note deals with an analysis of the concept of advertising appropriation. The main consideration and various approaches for determining the size of the advertising budget and its allocation are outlined.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0236TEC |
| Title | Advertising Appropriation |
| Pages | 8 |
| Published on | Jan 1, 1979 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Economics, Marketing |
| Sector | Manufacturing |
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