Abstract
The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision issue concerns the release of the new advertisement in the form in which it was pretested.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0227 |
| Title | Union Carbide India Limited (S): Chandi Ki Minar |
| Pages | 8 |
| Published on | Jan 1, 1979 |
| Revision Date | Jan 1, 1970 |
| Year of Event | 1975 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Public Sector |
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