Reference No: F&A0333Pages: 6 Published on: 1, January, 1979
Abstract: Details the pricing problem faced by the Computer Centre at IIM Ahmedabad after installation of the PDP 11/70 computer. Pricing policies for different resources and different uses are explored. ... More
Reference No: ECO0263Pages: 10 Published on: 1, January, 1979
Abstract: It is a case on demand forecasting through the regression and trend methods. The annual data for nineteen years for cotton textile demand in India and its determinants are used to analyze and project future demand for cotton textiles. It provides a review of the demand theory, and insights for ... More
Reference No: MAR0216TECPages: 6 Published on: 1, January, 1979
Abstract: Consumer incentives play an important part in sales promotion. They are primarily intended to boost the sales of the product or service in question. Consumer premium is probably the most important incentive technique. There are direct consumer premiums and conditional consumer premiums. Refill packs, deferred payment schemes and guarantee for ... More
Reference No: CMA0490Pages: 11Published on: 1, January, 1979
Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More
Reference No: CMA0507Pages: 15Published on: 1, January, 1979
Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More
Reference No: PROD0150TECPages: 12 Published on: 1, January, 1979
Abstract: The note deals with various aspects of scheduling problems in a job, such as technology, criteria for scheduling, scheduling single machine systems, and simulation results obtained using heuristic rules. ... More
Reference No: OB0094TECPages: 2 Published on: 1, January, 1979
Abstract: This note discusses four concepts, viz. power maps, traps, modes of managing dependency and uneasy detachment. Using these concepts, the note attempts to sensitise a new organizational entrant to problems of power relationships and their implications for his career. ... More
Reference No: BP0158TEC(B)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More
Reference No: MAR0207(A)Pages: 13Published on: 1, January, 1979
Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More
Reference No: MAR0223Pages: 6 Published on: 1, January, 1979
Abstract: A new marketing director of a medium sized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More
Reference No: MAR0240Pages: 3Published on: 1, January, 1979
Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More
Reference No: PSG0013TECPages: 8Published on: 1, January, 1979
Abstract: Saraspur PHC, under the control of the District Health Officer
(DHO), was showing poor performance in all programmes.
Moreover, its performance was deteriorating every month. This
surprised the DHO, for so far Saraspur had registered average
performance. Recently, it had been taken over by the regional
training centre as a ... More
Reference No: F&A0331Pages: 3 Published on: 1, January, 1979
Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More
Reference No: ECO0260TECPages: 14 Published on: 1, January, 1979
Abstract: The note discusses industrial policy in India with reference to the three policy resolutions (1948, 1956 and 1977). Industrial policy is examined against the background of economic policy and its broad objectives. Towards the end, questions are raised in the area of evaluating industrial development. Statistical tables relating to industrial development in India ... More
