Reference No: MAR0219TECPages: 25Published on: 1, January, 1979
Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a non personal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More
Reference No: CMA0493TEC Pages: 6Published on: 1, January, 1979
Abstract: Some concepts which form an important part of the forestry jargon have been explained. These include afforestation and reforestation, pure and mixed plantations, normal and abnormal forests, conservation and production forestry, social forestry, upset price, and major and minor forest products. In the context of these working concepts, the note ... More
Reference No: MAR0236TECPages: 8 Published on: 1, January, 1979
Abstract: This note deals with an analysis of the concept of advertising appropriation. The main consideration and various approaches for determining the size of the advertising budget and its allocation are outlined. ... More
Reference No: F&A0327Pages: 3Published on: 1, January, 1979
Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More
Reference No: BP0138Pages: 7Published on: 1, January, 1979
Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More
Reference No: BP0154Pages: 6Published on: 1, January, 1979
Abstract: The company, sponsored jointly by the government and small scale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More
Reference No: CMA0484TEC Pages: 4Published on: 1, January, 1979
Abstract: The note describes the seed marketing chain in a time oriented frame with reference to post-HYV period. It also raises the issues with which a seed marketing organization has to concern itself, as also the critical issues faced by the seed industry. ... More
Reference No: MAR0227Pages: 8Published on: 1, January, 1979
Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More
Reference No: MAR0243Pages: 12 Published on: 1, January, 1979
Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end- users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More
Reference No: PSG0016Pages: 13 Published on: 1, January, 1979
Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More
Reference No: F&A0335EXPages: 4 Published on: 1, January, 1979
Abstract: An exercise in classification of costs, with a view to understanding the basic cost terminology. Examples from the handloom sector have been given. ... More
