Abstract
The note develops a framework for problem definition task in terms of steps the researcher has to go through. To demonstrate what is involved, an actual problem definition exercise is carried out on two concrete marketing research situations.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0255TEC |
| Title | Problem Definition in Marketing Research: A Note |
| Pages | 16 |
| Published on | Jan 1, 1979 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour |
| Sector | Manufacturing |
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