Abstract
This note explains the different approaches to the measurement of effectiveness of advertising. Effectiveness can be measured through pre-testing, as well as post-testing, depending on the requirements. Certain important conditions necessary for estimating the effect of advertising on sales are also given.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0249TEC |
| Title | Measuring the Effectiveness of Advertising |
| Pages | 16 |
| Published on | Jan 1, 1979 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Quantitative Methods |
| Sector | Manufacturing |
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