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Latest published cases

List of Latest Published Cases

  1. Bharat Steel Furniture Company

    Authors: Copen, M R;

    Reference No: PROD0020 Pages: 7 Published on: 1, January, 1964

    Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More

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  2. Urmi Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0285(A) Pages: 3 Published on: 1, January, 1964

    Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More

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  3. Vora and Company

    Authors: Borden, Neil H;

    Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

    Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

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  4. Hindustan Oil Mills Limited (A)**

    Authors: Karim, A A;

    Reference No: MAR0002 Pages: 10 Published on: 1, January, 1964

    Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More

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  5. Bright Engineering Company (J)

    Authors: Vora, M N;

    Reference No: MAR0013(J) Pages: 11 Published on: 1, January, 1964

    Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More

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  6. The Amit Products Limited

    Authors: Pruthi, S P S;

    Reference No: ECO0038 Pages: 9 Published on: 1, January, 1964

    Abstract: The case deals with the economic and legal implication of mergers of companies ... More

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  7. Metal Company of India (MECO) (C2) **

    Authors: Cohen, A R;

    Reference No: OB0024(C2) Pages: 11 Published on: 1, January, 1964

    Abstract: A report on the interrelationship of rolled products sales and production with the export department. Students analyze the transcript of a joint meeting in light of the nature of the task to be done. ... More

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  8. Naroda Mills (B) **

    Authors: Cohen, A R;

    Reference No: OB0034(B) Pages: 14 Published on: 1, January, 1964

    Abstract: A description of the job requirements and attitudes of the chief engineer, including interviews with his assistants. The class analyses the job demands and relates the analysis with the engineer's emergent behaviour, frustration and withdrawal, and assesses whether or not he "delegates" responsibility. ... More

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  9. Shah Mills (C) **

    Authors: Cohen, A R;

    Reference No: OB0049(C) Pages: 1 Published on: 1, January, 1964

    Abstract: A description of the feelings of the managing director after a conversation with the new weaving master. ... More

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  10. Shakti Products Limited**

    Authors: Vora, M N;

    Reference No: MAR0012 Pages: 12 Published on: 1, January, 1964

    Abstract: Describes various salesmen's incentive schemes. Arguments in favour and against group incentive versus individual incentive systems are put forward. The question as to whether the company should use a different incentive scheme for managers as compared to the salesmen is discussed. Problems of implementation of incentive schemes are highlighted. ... More

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  11. Kartikeya Enterprise Limited**

    Authors: Jayachandran, C; Karim, A A;

    Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

    Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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  12. The Case Of The Multiple Ads. (C)

    Authors: Bolar, Malathi;

    Reference No: OB0140(C) Pages: 2 Published on: 1, January, 1964

    Abstract: 0 ... More

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  13. Air-India (E)

    Authors: Haynes, Warren W;

    Reference No: ECO0001(E) Pages: 11 Published on: 1, January, 1964

    Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More

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  14. Metal Company of India (MECO) (B) **

    Authors: Cohen, A R;

    Reference No: OB0024(B) Pages: 19 Published on: 1, January, 1964

    Abstract: A description of the changes in the external environment that have affected relationships in the group described in Case (A). ... More

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