Abstract
Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0013(J) |
| Title | Bright Engineering Company (J) |
| Pages | 11 |
| Published on | Jan 1, 1964 |
| Year of Event | 1964 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
| Keywords | Distribution Policy, Channels Of Distribution, Direct Vs. Through Stokists |
| Country | India |
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