Abstract
The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0002 |
| Title | Hindustan Oil Mills Limited (A)** |
| Pages | 10 |
| Published on | Jan 1, 1964 |
| Year of Event | 1962 |
| Authors | Karim, A A; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
| Keywords | Product Development |
| Country | India |
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