Abstract
The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to?
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0056 |
| Title | Kartikeya Enterprise Limited** |
| Pages | 10 |
| Published on | Jan 1, 1964 |
| Authors | Jayachandran, C; Karim, A A; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Miscellaneous |
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