Shakti Products Limited**

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Abstract

Describes various salesmen's incentive schemes. Arguments in favour and against group incentive versus individual incentive systems are put forward. The question as to whether the company should use a different incentive scheme for managers as compared to the salesmen is discussed. Problems of implementation of incentive schemes are highlighted.

Additional Information

Product Type Case
Reference No. MAR0012
Title Shakti Products Limited**
Pages 12
Published on Jan 1, 1964
Year of Event 1963
Authors Vora, M N;
Area Marketing (MAR)
Discipline Organizational Behaviour
Sector Manufacturing
Country India

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