Abstract
This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0285(A) |
| Title | Urmi Pharmaceutical Company (A) |
| Pages | 3 |
| Published on | Jan 1, 1964 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
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