Abstract
The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0285(B) |
| Title | Urmi Pharmaceutical Company (B) |
| Pages | 7 |
| Published on | Jan 1, 1964 |
| Year of Event | 1964 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour |
| Sector | Manufacturing |
| Keywords | Product Line Decisions, Decision For Dropping A Product Profitability Analysis, Pricing |
| Country | India |
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