Abstract
Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0285(D) |
| Title | Urmi Pharmaceutical Company (D) |
| Pages | 52 |
| Published on | Jan 1, 1975 |
| Year of Event | 1964 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Quantitative Methods |
| Sector | Manufacturing |
| Country | India |
My Cart
You have no items
in your shopping cart.