Reference No: BP0158TEC(E)Pages: 5Published on: 1, January, 1979
Abstract: The forms of parliamentary control are discussed in this note. It lists the various channels through which Parliament exercises its control. The effectiveness of various channels, including the Committee on Public Undertakings, is brought out. The discussion of parliamentary control is in the context of the autonomy and accountability of ... More
Reference No: MAR0249TECPages: 16Published on: 1, January, 1979
Abstract: This note explains the different approaches to the measurement of effectiveness of advertising. Effectiveness can be measured through pre-testing, as well as post-testing, depending on the requirements. Certain important conditions necessary for estimating the effect of advertising on sales are also given. ... More
Reference No: F&A0321Pages: 4 Published on: 1, January, 1979
Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More
Reference No: PROD0147TECPages: 21 Published on: 1, January, 1979
Abstract: Discusses various aspects of the scheduling function. Discusses the basic structure, basic technology, and types of models relating to scheduling. The problem is then formulated in quantitative terms and Gantt chart representation is given. Various assumptions made in the analysis of scheduling problems are critically reviewed and measures of performance ... More
Reference No: BP0137TECPages: 8Published on: 1, January, 1979
Abstract: Presentation has become an integral part of any business organization and this need has led the organizations to include as much facility here as in case of any written communication. This note covers three aspects that is essential and would help make the presentation achieve its ultimate purpose with the ... More
Reference No: BP0153TECPages: 12Published on: 1, January, 1979
Abstract: The note describes the evolution of Government of India's policy towards foreign investment in the oil industry. It brings out the gradual change in public policy from recognition of one hundred per cent foreign investment to a gradual nationalization of oil-producing companies in India. The main objective is to discuss
... More
Reference No: CMA0487TEC Pages: 15Published on: 1, January, 1979
Abstract: The note discusses the different techniques of investment analysis from the points of view of an enterprise and the economy as a whole. A separate section has been used to distinguish between financial and economic analyses. The techniques discussed include payback period, average annual rate of return on investment, net ... More
Reference No: MAR0230TECPages: 15Published on: 1, January, 1979
Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More
Reference No: BP0169Pages: 23Published on: 1, January, 1979
Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More
Reference No: CMA0504Pages: 9Published on: 1, January, 1979
Abstract: Considerable forest lands have been deforested in the last couple of decades for various reasons. One of the most important causes of depletion has been unauthorized cultivation by local people. Periodically, considering the urgency of distribution of land to landless people, the government has been regularizing such encroachments. But, at ... More
Reference No: MAR0255TECPages: 16Published on: 1, January, 1979
Abstract: The note develops a framework for problem definition task in terms of steps the researcher has to go through. To demonstrate what is involved, an actual problem definition exercise is carried out on two concrete marketing research situations. ... More
Reference No: OB0006Pages: 5Published on: 1, January, 1979
Abstract: The case presents a situation where the government of a hypothetical country seeks help in designing the basic organizational form (directorate, corporation and/or cooperative) for taking over its handloom industry. It also gives a list of functions to be performed, based on which a detailed organizational structure is required ... More
Reference No: PSG0010TECPages: 20Published on: 1, January, 1979
Abstract: The first part of the note focuses on how to plan clinic activities; discusses the planning process; outlines the steps in strategic planning; and suggests a list of broad approaches to achieve specified targets. Three exercises have been given. The second part is concerned with programme planning and the preparation ... More
