Abstract
Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end- users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0243 |
| Title | ABS Plastics: Marketing Strategy |
| Pages | 12 |
| Published on | Jan 1, 1979 |
| Authors | Parekh, Jayshree; Khurana, Rakesh; |
| Area | Marketing (MAR) |
| Discipline | Strategic Management |
| Sector | Manufacturing |
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