Abstract
The case deals with the problem of constructing a questionnaire for the product positioning study.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0234 |
| Title | Research for Product Positioning for Vanishing Cream |
| Pages | 4 |
| Published on | Jan 1, 1979 |
| Year of Event | 1976 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
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