Abstract
The most important job of the advertiser is to decide what he is going to say about his product. He has to promise some special benefit to the consumer, and the selection of the right promise is very important. Consumer behaviour is activated by different motives. An advertiser has to be careful in deciding what image he should try to build for the product. He has to use different approaches in different situations.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0217TEC |
| Title | Purchase Proposition |
| Pages | 5 |
| Published on | Jan 1, 1979 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
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