Abstract
This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own distribution network. Students are required to discuss pros and cons of both systems and suggest a system of distribution.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0251 |
| Title | LMP Precision Engineering Company |
| Pages | 13 |
| Published on | Jan 1, 1979 |
| Authors | Khurana, Rakesh; Parekh, Jayshree; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
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