Reference No: PSG0027(A)Pages: 14Published on: 1, January, 1979
Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More
Reference No: F&A0328Pages: 10Published on: 1, January, 1979
Abstract: Deals with the mechanics of preparing the various books of accounts such as the cash book, sales day book, sales return book, purchase day book, purchase return book, journal proper, posting of the various transactions to the ledgers and preparation of "T" accounts, and preparation of trial balance and financial ... More
Reference No: CMA0486Pages: 9Published on: 1, January, 1979
Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
Reference No: PSG0012TECPages: 14Published on: 1, January, 1979
Abstract: This note describes the MIES that was designed for monitoring PHC performance. A study was carried out on the monthly performance of 80 PHCs in six districts in Uttar Pradesh. One significant factor influencing performance of a PHC was the quality and quantity of supervision by district authorities. On the basis ... More
Reference No: MAR0207(A)Pages: 13Published on: 1, January, 1979
Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More
Reference No: CMA0493TEC Pages: 6Published on: 1, January, 1979
Abstract: Some concepts which form an important part of the forestry jargon have been explained. These include afforestation and reforestation, pure and mixed plantations, normal and abnormal forests, conservation and production forestry, social forestry, upset price, and major and minor forest products. In the context of these working concepts, the note ... More
Reference No: MAR0242Pages: 11 Published on: 1, January, 1979
Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More
Reference No: BP0158TEC(A)Pages: 3Published on: 1, January, 1979
Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface
are listed. ... More
Reference No: ECO0263Pages: 10 Published on: 1, January, 1979
Abstract: It is a case on demand forecasting through the regression and trend methods. The annual data for nineteen years for cotton textile demand in India and its determinants are used to analyze and project future demand for cotton textiles. It provides a review of the demand theory, and insights for ... More
Reference No: CMA0484TEC Pages: 4Published on: 1, January, 1979
Abstract: The note describes the seed marketing chain in a time oriented frame with reference to post-HYV period. It also raises the issues with which a seed marketing organization has to concern itself, as also the critical issues faced by the seed industry. ... More
Reference No: MAR0228TECPages: 10Published on: 1, January, 1979
Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More
Reference No: MAR0255TECPages: 16Published on: 1, January, 1979
Abstract: The note develops a framework for problem definition task in terms of steps the researcher has to go through. To demonstrate what is involved, an actual problem definition exercise is carried out on two concrete marketing research situations. ... More
