Abstract
This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0250TEC |
| Title | Dealer Promotion |
| Pages | 5 |
| Published on | Jan 1, 1979 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
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