Abstract
This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0226 |
| Title | Arvind Hunt the Word Contest** |
| Pages | 5 |
| Published on | Jan 1, 1979 |
| Year of Event | 1979 |
| Authors | Mehta, S C; Parekh, Jayshree; |
| Area | Marketing (MAR) |
| Discipline | Quantitative Methods, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| State | Maharashtra |
| City | Bombay |
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