The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the context of a large demand/ supply gap in timber. Issues such as the basic objectives to be persued, the structural modifications required, the attitudinal changes called for etc are integral to the analysis.