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Latest published cases

List of Latest Published Cases

  1. Selected Aspects of Indian Distribution System

    Authors: Jain, Abhinandan K;

    Reference No: MAR0158TEC Pages: 9 Published on: 1, January, 1974

    Abstract: This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer nondurables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in ... More

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  2. Redy Wear Garments (R)

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0058 Pages: 20 Published on: 1, January, 1974

    Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More

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  3. Plant Layout **

    Authors: Chand, S; Gopinath, C; Mukherjee, S K;

    Reference No: PROD0102TEC Pages: 5 Published on: 1, January, 1974

    Abstract: Layout of physical facilities is an integrating phase of design of production systems. Materials handling cost, safety of workers, flexibility for plant expansion in future, etc, depend on plant layout to a large extent. This note briefly discusses some of the popular plant layout techniques. The spiral chart technique has ... More

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  4. Hind Cycles Limited (AR)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0055 Pages: 48 Published on: 1, January, 1974

    Abstract: Discusses the operational problems faced by the first company set up to manufacture complete bicycles in India; illustrates how the pricing policy (to fight competition from imported cycles) and higher wage structure became detrimental to the survival of the company; and brings out the policy of tariff protection and other ... More

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  5. National Rayon Corporation Limited (AR)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0049(A) Pages: 13 Published on: 1, January, 1974

    Abstract: Presents an account of the development of the largest rayon filament yarn producer in the country; discusses the strategy which successfully integrated company operations for the manufacture of chemicals required by it, but failed to manufacture the most essential raw material--rayon-grade wood pulp; and illustrates how the company diversified its ... More

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  6. Modern Bakeries (India) Limited, Ahmedabad (D)

    Authors: Anand, R K; Jain, Abhinandan K;

    Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

    Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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  7. Larsen and Toubro Limited (F)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(F) Pages: 29 Published on: 1, January, 1974

    Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More

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  8. Synthetics & Chemicals Limited (B)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0040(B) Pages: 18 Published on: 1, January, 1974

    Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petrochemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More

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  9. Jain Engineering Company**

    Authors: Khurana, Rakesh; Vora, M N;

    Reference No: MAR0110 Pages: 20 Published on: 1, January, 1974

    Abstract: This case deals with application of quantitative techniques and models for decision problems in sales management, like sales compensation structure, quota determination, etc. ... More

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  10. Larsen and Toubro Limited (J)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0223 Pages: 5 Published on: 1, January, 1974

    Abstract: Describes the budget formulation and settlement process arising out of the consultants' recommendations for providing the required linkage between the corporate management's expectations and the potential and opportunities perceived by the operating and executive managements. The nature of participation and involvement of all levels of management  from corporate management to ... More

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  11. Hindustan Lever Limited (A)

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0056(A) Pages: 19 Published on: 1, January, 1974

    Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More

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  12. Electric Manufacturing Company: Forecasting Problem **

    Authors: Satia, J K;

    Reference No: PROD0099 Pages: 4 Published on: 1, January, 1974

    Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More

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  13. Indian Cable Company (R)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0054 Pages: 25 Published on: 1, January, 1974

    Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More

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  14. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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  15. Metropolitan Power Supply Company Limited

    Authors: Thomas, Philip S;

    Reference No: F&A0186 Pages: 8 Published on: 1, January, 1974

    Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More

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