This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely relevant in view of the fact that the company was sponsored by a State Small Industries Corporation. Long range decisions about facility planning, manpower planning and financial planning are also involved. The case includes a short account of the scooter industry in India.