Abstract
This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0094(D) |
| Title | Modern Bakeries (India) Limited, Ahmedabad (D) |
| Pages | 18 |
| Published on | Jan 1, 1974 |
| Year of Event | 1970 |
| Authors | Anand, R K; Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
| Country | India |
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