Selected Aspects of Indian Distribution System

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Abstract

This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer nondurables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in rural and urban areas. The note can be used as an illustration for discussing the importance, structure, and pros and cons of distribution systems in the Indian context.

Additional Information

Product Type Technical Note
Reference No. MAR0158TEC
Title Selected Aspects of Indian Distribution System
Pages 9
Published on Jan 1, 1974
Authors Jain, Abhinandan K;
Area Marketing (MAR)
Discipline Operations Management, Strategic Management
Sector Manufacturing

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