Abstract
This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer nondurables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in rural and urban areas. The note can be used as an illustration for discussing the importance, structure, and pros and cons of distribution systems in the Indian context.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0158TEC |
| Title | Selected Aspects of Indian Distribution System |
| Pages | 9 |
| Published on | Jan 1, 1974 |
| Authors | Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
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