Reference No: CMA0226(B)Pages: 16Published on: 22, January, 1973
Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More
Reference No: MAR0103Pages: 17Published on: 1, January, 1973
Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More
Reference No: F&A0209Pages: 14 Published on: 1, January, 1973
Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971- 72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More
Reference No: MAR0102Pages: 7Published on: 1, January, 1973
Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More
Reference No: F&A0189Pages: 29 Published on: 1, January, 1973
Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic long range system for the company is described. ... More
Reference No: CMA0242Pages: 12Published on: 19, October, 1972
Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More
Reference No: CMA0237Pages: 8Published on: 19, October, 1972
Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More
Reference No: CMA0226(A)Pages: 6Published on: 1, August, 1972
Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More
Reference No: CMA0229(A)Pages: 13Published on: 31, July, 1972
Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More
Reference No: CMA0230(C)Pages: 6Published on: 31, July, 1972
Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More
Reference No: CMA0230(A)Pages: 8Published on: 31, July, 1972
Abstract: The Protein Foods Association of India is interested in developing a campaign to educate people about the nutritional value of food items in their diet. They thought that public ignorance on the protein deficiency in the diet is one of the major factors responsible for the lack of adequate protein ... More
Reference No: CMA0230(B)Pages: 4Published on: 31, July, 1972
Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More
Reference No: MAR0098Pages: 18Published on: 1, January, 1972
Abstract: HPL was contemplating the introduction of an over-th e- counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More
Reference No: CMA0026(B)Pages: 6Published on: 10, November, 1971
Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More
