Abstract
The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0102 |
| Title | Drista Pharmaceuticals |
| Pages | 7 |
| Published on | Jan 1, 1973 |
| Year of Event | 1973 |
| Authors | Mehta, S C; Dave, Pratima; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
| Country | India |
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