Abstract
The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic long range system for the company is described.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | F&A0189 |
| Title | Western Textile Mills Limited |
| Pages | 29 |
| Published on | Jan 1, 1973 |
| Year of Event | 1966-1970 |
| Authors | Bhattacharyya, S K; |
| Area | Finance and Accounting (F&A) |
| Discipline | Economics, Marketing, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
My Cart
You have no items
in your shopping cart.