Abstract
This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one should consider while developing a market research survey.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0230(C) |
| Title | The Protein Foods Association of India (C) |
| Pages | 6 |
| Published on | Jul 31, 1972 |
| Authors | George, P S; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Agriculture and Animal Husbandry, Education, Health |
| Keywords | Marketing Research |
| Country | India |
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