Abstract
The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can be adopted in a consumer survey, can be used as an exercise in marketing research.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0230(B) |
| Title | The Protein Foods Association of India (B) |
| Pages | 4 |
| Published on | Jul 31, 1972 |
| Authors | George, P S; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Agriculture and Animal Husbandry, Health |
| Keywords | Marketing Research |
| Country | India |
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