HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized a consumer research to help the company in its decisionmaking on product concept, advertising theme, and overall marketing strategy to be deployed for effectively launching the new tonic. Students are required to evaluate the research procedure followed and comment on the recommendations made by the product manager.