Abstract
As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy for pesticides.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0242 |
| Title | Use Pattern of Pesticides in India ** |
| Pages | 12 |
| Published on | Oct 19, 1972 |
| Year of Event | 1970 |
| Authors | Desai, D K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Strategic Management |
| Sector | Agriculture and Animal Husbandry |
| Keywords | Agriculture Management |
| Country | India |
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