Abstract
The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0226(A) |
| Title | Kotis Power Tillers (A) |
| Pages | 6 |
| Published on | Aug 1, 1972 |
| Year of Event | 1971-1972 |
| Authors | Sharan, Girja; Gupta, V K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Finance, Marketing, Strategic Management |
| Sector | Agriculture and Animal Husbandry |
| Keywords | Marketing |
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