Reference No: MAR0483(A)Pages: 3Published on: 31, March, 2016
Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More
Reference No: MAR0483(B)Pages: 4Published on: 31, March, 2016
Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More
Reference No: QM0279(B)Pages: 10Published on: 29, March, 2019
Abstract: COREX, a new technology brought by Mr. Jindal, froze before going into live operations resulting in 10 month delay. This case discusses the project management monitoring methods used by them. Their use of Microsoft Project in place of Primavera is interesting. Before this, India did not have expertise in COREX. The ... More
Reference No: CMA0608TECPages: 6Published on: 1, January, 1985
Abstract: Discusses the condition in which scattered individual and project approaches of lending are used for the agricultural sector. It also discusses reasons why the latter approach came to be adopted by the institutional financing agencies in India. A perspective of both of these aspects is essential to appreciate constructively the ... More
Reference No: RJMC0018Pages: 32Published on: 4, November, 2011
Abstract: The case describes the evolution and progress of the project based method (PBM) of teaching at Smt. Sulochana Devi Singhania School, an Indian Council for Secondary Education School, in grades I to IV over a 15 year period. It delineates the roles played by Mr. Rasikbhai, educational advisor to the school, ... More
Reference No: CTL0005Pages: 22Published on: 27, December, 2024
Abstract: The case demonstrates how warehousing automation projects are pitched, initiated and executed when the management is sceptical of the success of new technologies. In FY 2020–2021, Marico achieved a record-high turnover of USD 1.3 billion. The company’s future looked bright, and sales were expected to increase. The situation on the shop ... More
Reference No: ECO0329Pages: 10Published on: 1, January, 1992
Abstract: The case is based on a project report prepared for the development of the Bhotia tribals (ST) of a rural place in Almora district, U.P. The project involves setting up of a unit, which will procure Rabbits and breed them for wool and make shawls for selling. The principle ... More
Reference No: PROD0327(C)Pages: 19Published on: 22, March, 2021
Abstract: This case deals with the project on establishing a rural piped water supply scheme in a village of Bihar. The Chief Engineer, Public Health Division, Patna, Bihar called his team members to have the fourth and final meeting to discuss the resource scheduling, materials management and the man-power requirements in ... More
Reference No: F&A0527Pages: 38Published on: 18, January, 2016
Abstract: Greenko is a renewable power generating company investing in biomass, small and medium hydro power and wind power projects. It was projected to achieve 1GW (Giga Watt=1000 Mega Watt) of installed capacity by March 2015. The company has been financing its projects with debt from Indian banks and financial institutions on ... More
Reference No: PSG0045Pages: 16Published on: 1, January, 1982
Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More
Reference No: CMA0612TECPages: 11Published on: 1, January, 1985
Abstract: Shows the importance of the project approach for development activities, and gives an introduction to the project cycle and a description of its stages. Feasibility criteria for judging the desirability of a project in an area are also given. The note also enumerates the desirable features of a good project ... More
Reference No: MAR0493(C)Pages: 19Published on: 13, October, 2017
Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More
Reference No: CMA0151Pages: 16Published on: 6, November, 1968
Abstract: This is a general introduction to the Sarangpur Project. The case shows that while there is considerable increase in the animal husbry activities, there is no commensurate increase in funds other resources. It further shows that little is being done to devise a system of appraisal control which would enable ... More
Reference No: CMA0538(C)Pages: 39Published on: 1, January, 1981
Abstract: This case deals with the sub-project of establishing rubber processing factories in the cooperative sector in Kerala to improve the economic conditions of small farmers. It shows how project management becomes helpless as action is delayed by authorities which have entered into an agreement with the World Bank. It also ... More