MakeMyTrip: 2013(C): Redesigning the Home Page

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Abstract

Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few years, the project undertaken to redesign the home page and the results of testing the four options for the purpose. Brief details of the following are also provided: need for redesigning the home page, the purposes of the web site, the decision areas identified on the basis of pre research studies, the parameters to be used for deciding the best home page design, the options generated for testing, and the research design used for testing the options (including the tools used for tracking the parameters).

Additional Information

Product Type Case
Reference No. MAR0493(C)
Title MakeMyTrip: 2013(C): Redesigning the Home Page
Pages 19
Published on Oct 13, 2017
Year of Event 2013
Authors Jain, Abhinandan K;
Area Marketing (MAR)
Discipline IT and Systems, Marketing
Sector Transportation and Logistics
Learning Objective Understanding and interpreting web analytics in the context of web page testing. Review of problem definition and research design
Keywords Home Page Design; Marketing; Business Research
Country India
Organization MakeMyTrip
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