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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

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  1. Jones (India) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0101 Pages: 4 Published on: 1, January, 1971

    Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More

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  2. Drista Pharmaceuticals

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0102 Pages: 7 Published on: 1, January, 1973

    Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More

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  3. Power Pumps Company**

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0103 Pages: 17 Published on: 1, January, 1973

    Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More

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  4. Durex Hosiery Mills

    Authors: Mehta, S C;

    Reference No: MAR0104 Pages: 21 Published on: 1, January, 1974

    Abstract: The case presents a review of the marketing operations of a medium-sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More

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  5. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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  6. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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  7. Hindustan Pharmaceuticals Limited

    Authors: Mehta, S C; Parasuram, A;

    Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

    Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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  8. Demand for Scooters in India

    Authors: Mehta, S C; Anand, R K;

    Reference No: MAR0099 Pages: 16 Published on: 1, January, 1972

    Abstract: The case deals with the development of demand forecast for a product which is presently in a totally sellers' market and commands a considerable premium over the control price. As a result, there are serious distractions in the marketplace, and the registration queue gives very little useful indications of the ... More

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  9. Pharmaceuticals and Chemicals Limited

    Authors: Mehta, S C;

    Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

    Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

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  10. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

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  11. Western India Fertilizer Company

    Authors: Mehta, S C; Kashyap, S P;

    Reference No: MAR0086 Pages: 24 Published on: 1, January, 1972

    Abstract: The case deals with the problem of deciding the locations of warehouses for the distribution of chemical fertilizers in Gujarat for a large company having 500,000 tonnes capacity. Specifically, the major questions are how many stocks points to use, in what broad geographical areas, exact locations for the depots, inventory levels ... More

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  12. Fine Fabrics Exports Limited**

    Authors: Rao, C P;

    Reference No: MAR0080 Pages: 7 Published on: 1, January, 1969

    Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More

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  13. Universal Cigarettes Company Limited

    Authors: Matthai, Ravi J;

    Reference No: MAR0078 Pages: 8 Published on: 1, January, 1967

    Abstract: The distribution of cigarettes is effected through distributors to whom geographic zones are allocated. The terms to distributors and other levels of distribution seems to encourage interzonal poaching and a determination of the service level from the company's point of view due to interdistributor competition. ... More

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