Abstract
The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to work out a marketing plan for the company for achieving its objectives.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0104 |
| Title | Durex Hosiery Mills |
| Pages | 21 |
| Published on | Jan 1, 1974 |
| Year of Event | 1969 |
| Authors | Mehta, S C; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
| Country | India |
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