Western India Fertilizer Company

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Abstract

The case deals with the problem of deciding the locations of warehouses for the distribution of chemical fertilizers in Gujarat for a large company having 500,000 tonnes capacity. Specifically, the major questions are how many stocks points to use, in what broad geographical areas, exact locations for the depots, inventory levels to be maintained at each depot to avoid stockouts, and the operating costs of running the operation. Comparative data on direct distribution versus distribution through depots is given. The case also gives sufficient data on consumption patterns, growth rates, distances and costs of transportation to evaluate and select the most appropriate method of physical distribution.

Additional Information

Product Type Case
Reference No. MAR0086
Title Western India Fertilizer Company
Pages 24
Published on Jan 1, 1972
Year of Event 1965
Authors Mehta, S C; Kashyap, S P;
Area Marketing (MAR)
Discipline Operations Management, Organizational Behaviour
Sector Manufacturing, Transportation and Logistics
Country India

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