Abstract
The distribution of cigarettes is effected through distributors to whom geographic zones are allocated. The terms to distributors and other levels of distribution seems to encourage inter zonal poaching and a determination of the service level from the company's point of view due to inter distributor competition.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0078 |
| Title | Universal Cigarettes Company Limited |
| Pages | 8 |
| Published on | Jan 1, 1967 |
| Authors | Matthai, Ravi J; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
| Country | India |
| State | West Bengal |
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