The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. The case contains data and information collected through a household panel in the test market which should enable the readers to assess ultimate penetration, ultimate repeat purchase rate, market share, and sources of share gain from partially anlaysed data presented in the case. These can be used to draw conclusions on the success or otherwise of the product in the test market. The case can be used to teach test marketing, research for evaluating new-product introductions, models for predicting brand share and information systems design for test-market evaluation.