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Search results for 'marketing management cas'

Related Searches: marketing management cases, marketing management case, marketing management case s, marketing management case st, marketing management case stud

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  1. Strawboard Project in Haryana

    Authors: Gupta, Ramesh;

    Reference No: CMA0681 Pages: 6 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up, required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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  2. Sugar Processing Unit

    Authors: Gupta, Ramesh;

    Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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  3. Potato Chips and Vodka

    Authors: Gupta, Ramesh;

    Reference No: CMA0680 Pages: 14 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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  4. Tihar Jail Products ? Branding, Distribution and Communication Strategy

    Authors: Sharma, Dheeraj;

    Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

    Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

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  5. Reservoir Fisheries Development in Gujarat

    Authors: Gupta, Ramesh;

    Reference No: CMA0683 Pages: 9 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The cases can be used to teach in a comprehensive way the cost concepts, ... More

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  6. Elastomers in India

    Authors: Gupta, Tirath; Ahuja, Vinod;

    Reference No: CMA0687TEC Pages: 18 Published on: 1, January, 1989

    Abstract: The note presents some facts and observations pertaining to natural, synthetic, and reclaimed rubber production, marketing, and processing. Issues on demand-supply management, pricing policy, marketing organizations, etc. have been raised. ... More

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  7. HSBC: Facilitating Trade Finance using Blockchain

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

    Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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  8. Employee Selection: Some Issues

    Authors: Saiyadain, M S;

    Reference No: P&IR0178TEC Pages: 9 Published on: 1, January, 1989

    Abstract: Given the increasing complexity and criticality of selection in human resources management, this note raises some issues in such sub-fields of selection as selection policy and procedures, marketing of vacancies, choice of recruitment advertising, campus recruitment, employment exchanges, and reservation. ... More

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  9. Idea Cellular Limited

    Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

    Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

    Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

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  10. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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  11. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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  12. RentYourFashion.com (D)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

    Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

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  13. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

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  14. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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  15. Ranjan and Platinum Card

    Authors: Ravichandran, Ramamoorthy;

    Reference No: MAR0438 Pages: 11 Published on: 13, August, 2013

    Abstract: The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and ... More

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