This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer focus in various aspects of its functioning and effecting turnaround. It provides an opportunity to develop linkages among the various measures and thinking through the options for the future. The learning challenge is in linking the various steps taken and their consequences. This case can be used in basic marketing courses and B to B Marketing for entry level or post entry programmes. It can be positioned in the module on customer behaviour. However, ideal positioning would be towards the end of the course to drive home the importance of customer orientation and integrated marketing efforts across different functional departments of the organization.