Abstract
The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the company can grow beyond its core content. The case is majorly centered around topics of marketing and brand management and suitable for delivery either through open discussion or role playing.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0556 |
| Title | Amar Chitra Katha: Striving for Immortality? |
| Pages | 21 |
| Published on | Apr 30, 2025 |
| Year of Event | 2024 |
| Authors | Roy, Subhadip; Matta, Nikita; |
| Area | Marketing (MAR) |
| Discipline | Marketing |
| Learning Objective | After going through the case, the participants are expected to: 1. Learn how to manage a brand in the long run, create the right brand image, by constructing ideal brand encounters or experiences. 2. Realise the need to extend a brand beyond core product categories. 3. Evaluate brand distribution and communication strategy alternatives and understand when they need to be modified based on changing media landscape. 4. Understand the role of brand alliances in the growth trajectory of a brand. |
| Keywords | Brand Management; Marketing; Marketing Strategy; CBBE |
| Country | India |
| Organization | ACK Private Limited |
| Access | For All |
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