Abstract
The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0344 |
| Title | Marketing Professional Ship Management Services |
| Pages | 45 |
| Published on | Feb 12, 2001 |
| Authors | Venaik, Sunil; Raghuram, G; Sharma, Yashoverman; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour, Strategic Management |
| Sector | Transportation and Logistics |
| Keywords | Shipping Management, Positioning, Marketing Management, Segmentation |
| Country | Global |
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