Abstract
This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions that need to be addressed before implementing a RMS.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | QM0268 |
| Title | Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India |
| Pages | 24 |
| Published on | Feb 14, 2014 |
| Authors | Dutta, Goutam; |
| Area | Quantitative Methods (QM) |
| Discipline | Quantitative Methods |
| Keywords | Revenue Management; Dynamic Pricing; Services Marketing; Revenue Optimization; Forecasting |
| Country | India |
| State | Maharashtra |
| City | Mumbai |
| Access | For All |
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