Abstract
This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people were on the Knowledge Network. What direction should KM take now to attract everyone on the network? Should it continue its focus on information technology or make some shifts in its strategy?
Additional Information
| Product Type | Case (colour) |
|---|---|
| Reference No. | BP0337(B) |
| Title | Use of Technology and Beyond: Creating Euroshare for Knowledge Management at Eureka Forbes 2002-2004 |
| Pages | 10 |
| Published on | Mar 31, 2011 |
| Authors | Verma, Sanjay; |
| Area | Strategy (STR) |
| Discipline | IT and Systems, Strategic Management |
| Sector | Manufacturing |
| Keywords | Knowledge Management , Sales Force Mangement , Direct Marketing , Sales Organization , Knowledge Network |
| Country | India |
| Organization | Eureka Forbes Ltd. |
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