Abstract
The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information analysis.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0325(D) |
| Title | FoodWorld (D): Design of MIS |
| Pages | 12 |
| Published on | Jan 1, 2000 |
| Year of Event | 1998-99 |
| Authors | Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
| Keywords | Retailing, Marketing Mnagement, Supply Chain Management,Information and Communication Technology, Agri Logistics |
| Country | India |
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